Bluffview Insurance Agency
560 Lester Avenue
Onalaska, WI  54650
(608) 779-0633
Your Full-Service
Insurance Agent
in La Crosse


Many insurance companies expect you to do business over the phone, or for you to come to their office.

At Bluffview Insurance, we are more than happy to meet with you at your home or business. During the day, or in the evening. We will work to accommodate your schedule.

Of course, if phone or email is most convenient for you, you are welcome to reach us via our office or mobile numbers, or via our email address. See our Contact Us page for all of our contact information.

We are here for you!

About Us

At Bluffview Insurance Agency, our mission is to be your compass in navigating the insurance marketplace. We help you identify your individual insurance needs in order to develop the most comprehensive, cost-effective solution.

Leadership Team

Jerry Den Boer - Owner & President

Jerry Den Boer, Owner & President

Jerry is the Owner and President of Benefit Advisors Insurance Agency and Bluffview Insurance Agency of the Coulee Region. He graduated from the University of Oshkosh with a major in Marketing and a minor in Finance Economy.

In 2007 Jerry Den Boer began Benefit Advisors, to pursue his own insurance selling career. He has worked for the insurance industry for over 25 years, 22 of which he worked in the coulee region.

He is licensed in the states of Minnesota, Wisconsin and Iowa to offer his clients Health, Life, Dental, Vision, Medicare, Property, and Casualty insurance. Jerry strives to find the “right” insurance for his customers by reviewing options and taking into consideration the needs of his clients. He also likes to meet with his clients on a more personal level, and get to know them and their needs.

Not only is he a great representative for his clients, but also for his community. He is a member of the North American Squirrel Association. Jerry is also an avid supporter of the Disabled Veteran of America.

Brooke Shufflebotham - Account Manager

Brooke Shufflebotham – Account Manager

Brooke is the Account Manager and has been with Benefit Advisors since 2009. She is licensed in the state of Minnesota, Wisconsin, and Iowa. She graduated from Western Wisconsin Technical College in 2011 with her Associates Degree.

Brooke manages the current and prospective accounts to provide them with exceptional customer service and knowledge of the industry.





Peter Shufflebotham - Account Representative

Peter Shufflebotham – Account Representative

Peter is the newest member to join the Bluffview Insurance Agency Team. He has been with Bluffview since September 2017. Peter has a passion for people, the industry and saving money in premiums.

He is licensed in the states of Wisconsin, Minnesota and Iowa to offer his clients Property, Casualty and Personal Lines insurance. Contact Peter and let him do the work for you! There is no Company too big or too small. Paying too much for Auto & Home insurance? Give Peter the opportunity to do the shopping for you, he will get results.

Peter takes pride in the communities he works and lives in. Volunteering for the North American Squirrel Association is an organization that helps the Disabled and Veterans enjoy the outdoors. This organization reaches many lives in and the surrounding area.