Your Full-Service Independent Insurance Agent in La Crosse

Your Full-Service Independent Insurance Agent in La Crosse

Your Full-Service Independent Insurance Agent in La Crosse

Your Full-Service Independent Insurance Agent in La Crosse

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Bluffview Insurance Agency

Your One-Stop-Shop for All Your Insurance Needs

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Bluffview Insurance Agency is a full-service company providing you both personal and commercial lines of insurance. As an independent agency, we will shop a variety of different insurance companies to find the best fit for you. We can assist you with the following types of insurance from personal lines such as home, auto, and all your big kid toys to commercial lines like property and business auto. We even offer numerous liability options that include Property & Casualty, E&O and D&O Coverage, and Umbrella, or Excess, Liability.

When it comes to insuring you personally and commercially, we’re your one-stop-shop for all your insurance needs. Our customers keep coming back and referring us because we offer outstanding customer service combined with affordable pricing you won’t find anywhere else. You’re not just a client to build up our clientele, but a person we’ll listen to in order to make sure your insurance needs are met and satisfied to the highest level. We love serving our La Crosse community and the Coulee region. We look forward to being your compass while shopping for an insurance plan that is right for you.


Request a quote or give us a call today at 608-779-0633.

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Need alternative options for company employee or individual insurance benefits? Our parent company, Benefit Advisors Insurance Agency, is just what you need. They have the experience and knowledge, and will go above and beyond to find quality plans available in the areas of Health, Dental, Vision, Short-term Disability, Accidental Death and Dismemberment, Life and Medicare. They don’t just focus on one area when it comes to your insurance, but all areas, which is why we are proud to partner with them to ensure that your needs are met at whatever the cost. To learn more about Benefit Advisors Insurance Agency please click here to visit their website.

About Bluffview and Our Agents

Locally Owned and Operated for 14 years!

Bluffview Insurance Agency has been locally owned and operated for 14 years! Our owner and president, Jerry Den Boer, began Benefit Advisors in 2007, in the pursuit of his own insurance selling career. He then opened Bluffview Insurance Agency and has been in the insurance industry for over 25 years. We are committed agents who represent multiple insurance companies, research with these firms, and find you the best combination of price, coverage, and services.

Our mission is to help you find the best insurance company and plans, then identify your individual insurance needs in order to develop the most comprehensive, cost-effective solution that best suits you. We are here to assist you and will work to accommodate your schedule and meet where is most comfortable for you whether during the day or in the evening. Though, if you prefer communicating via phone or email, you are welcome to reach us through those means as well. Get to know our dedicated agents below. We look forward to assisting and serving you with your future insurance needs.

Request a quote or get set up with an agent today by calling us at 608-779-0633.


Jerry Den Boer Owner & President

Jerry is the Owner and President of Benefit Advisors Insurance Agency and Bluffview Insurance Agency of the Coulee Region. He graduated from the University of Oshkosh with a major in Marketing and a minor in Finance Economy.

In 2007 Jerry Den Boer began Benefit Advisors, to pursue his own insurance selling career. He has worked for the insurance industry for over 25 years, 22 of which he worked in the Coulee region.

He is licensed in the states of Minnesota, Wisconsin and Iowa to offer his clients Health, Life, Dental, Vision, Medicare, Property, and Casualty insurance. Jerry strives to find the “right” insurance for his customers by reviewing options and taking into consideration the needs of his clients. He also likes to meet with his clients on a more personal level, and get to know them and their needs.

Not only is he a great representative for his clients, but also for his community. He is a member of the North American Squirrel Association. Jerry is also an avid supporter of the Disabled Veterans of America.


Brooke Shufflebotham Account Manager

Brooke is the Account Manager and has been with Benefit Advisors since 2009. She is licensed in the states of Minnesota, Wisconsin, and Iowa. She graduated from Western Wisconsin Technical College in 2011 with her Associate’s Degree.

Brooke manages the current and prospective accounts to provide them with exceptional customer service and knowledge of the industry.